Empathy Marketing

Avoid making the big mistake most companies make when choosing a B2B lead generation tool. Often, sales departments rely on multiple tools in their tech stack to accomplish what one tool like HubSpot can achieve. Join Dan Soldner and Nick Saltzman, Sales Manager at HubSpot, as they discuss the benefits of having an all-in-one lead generation and client management software.

When weighing your options for a marketing agency, it’s essential to define your expectations and find a partner who compliments your goals. Join Vye’s fearless leaders, Jennifer Lawrence (Vice President) and Dan Soldner (President), as they break down how to hire an agency, why to hire an agency, and how to get the most out of your partnership.

Recently, Marco launched a go-to-market strategy that helped grow their business exponentially. Join Macro’s Chief Operating Officer Trevor Akervik and Dan Soldner, President at Vye, as they talk through what a go-to-market strategy is, how to properly plan for one, and what success looks like through the lens of a real-world example.

Alex Desnoyers, Strategic Channel Consultant at HubSpot, has a knack for helping brands and businesses drive growth through digital strategy. Join him and Dan as they discuss the ins and outs of the powerful customer relationship management platform and how it can help take your marketing arsenal to the next level.

Joining us is Dan Clifford, Chief Marketing Officer for EvaClean, a disinfection solutions company that faced a fork in the road when COVID-19 came on the scene. Hear how Dan worked to give new life and authenticity to the EvaClean brand without losing the heart of the company’s mission.

Kristen Brown is a best-selling author, podcast host, and renowned keynote speaker. She's also an energy master, biohacker, and corporate hippie. Kristen shares tested and true tactics for improving energy in the workplace.

Brian Kavicky, VP and Co-Owner of Lushin, taps into his 10+ years as a sales coach, along with many years prior spent in the field, to share some uncommon sense advice around how sales teams and individuals can go from good to great.

In episode three of Rally for Results, Clare sits down with Jeff Gau, CEO of Marco. Together, they discuss Jeff's history and experience in the business world. As well as what do companies look like during COVID-19 as well as what's to come post-COVID-19.

Covid-19 has changed life for nearly every organization and individual across the globe. While many of the changes have been stressful and challenging, a potentially positive byproduct of the pandemic has been an acceleration of technology adoption and innovation across industries that may have otherwise stayed stagnant. Carlos Abler is no stranger to the implementation of new technology. His past professional experience, as well as his volunteer efforts with organizations like the World Summit Awards, has given him a rich understanding of user interaction and the need for innovation. Join us for episode two of the Rally for Results, as we unpack these topics. 

Clare sits down with the president of Leighton Interactive, Dan Solder, to discuss how human desire (and fear) can have an impact on your marketing efforts.